Thursday, July 15, 2010

Making Money From Domain Names

s of their domain, e.g. the owner of example.edu could provide domains that are subdomains, such as foo.example.edu and foo.bar.example.edu.

An economic effect of the widespread usage of cheap domain names has been the resale market for generic domain names that has sprung up in the last decade. Certain domains, especially those related to business, gambling, pornography, and other commercially lucrative fields have become very much in demand to corporations and entrepreneurs due to their intrinsic value in attracting clients. In fact, the most expensive Internet domain name to date, according to Guinness World Records, is business.com which was resold in 1999 for $7.5 million. Another high value domain name, sex.com, was stolen from its rightful owner by means of a forged transfer instruction via fax. During the height of the dot-com era, the domain was earning millions of dollars per month in advertising revenue from the large influx of visitors that arrived daily. Two long-running U.S. lawsuits resulted, one against the thief and one against the domain registrar VeriSign1.

In one of the cases, Kremen v. Network Solutions, the court found in favor of the plaintiff, leading to an unprecendented ruling that classified domain names as property, granting them the same legal protections. In 1999,

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